Paul Cronin Partner, Director of Business Development
With over 25 years of sales, management, consulting and entrepreneurship, Paul Cronin brings a broad spectrum of professional experience to the Institute. His background includes being part of the team that grew Eden Toys, a small NY-based toy manufacturer, into $90 million dollar company. Over a 17 year span, he grew from trainee, to leading a telemarketing team, rep groups and senior sales representatives serving thousands of major US retailers including Carlton Cards, Borders Books and Music, Federated Department Stores, Talbot’s, Nordstrom and TJX Corp. Paul has been twice-bitten by the entrepreneurial bug. In 2001, he built and launched his first start-up, InfoStore Inc. – a company focused on aggregating point-of-sale data and developed market information. The company’s lifespan was cut short as a result of the post-9/11 fund-raising drought. Then, from 2004 to 2008, Paul acted as an investor, advisor and regional franchisor with Parmasters Golf Training Centers. He sold his stake in 2008 to focus on new opportunities. Since 2000, Paul has operated PFC Resources, a business acceleration consulting company focused on helping business owners expand new markets. Projects have included working with a leading toy manufacturer to penetrate the electronic learning aid market at Amazon, Costco, Kohls, and Hammacher-Schlemmer. Paul has also worked with manufacturers and educational software vendors to create new revenue streams and has developed lead generation programs for publishers, including sales training and analysis tools. Paul presented at the MIT Enterprise Forum as well as Northeastern University on issues of entrepreneurship, running a successful business and business networking. He is an avid golfer, and enjoys spending summers with his family on Cape Cod.