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About

Redefining What it Means to Leave Your Business

Your business transition is inevitable; planning for it is not.

The Platinum Years offers invaluable education about transition planning to business owners age 50+ at a crucial life stage

For most business owners, selling or transitioning their business is the reward for many years of hard work.  Paul Cronin, principal of The Platinum Years, sells businesses to help owners like you create a successful future.  Many business owners, including highly educated ones, often fail to plan effectively, due to limited thinking and uncharted territory. With the growing wave of baby boomers getting ready to leave their careers or companies, but not wanting to retire in the traditional sense, The Platinum Years Company is redefining what it means to leave your business and retire.

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Our Approach

The Platinum Years Company uses this cognitive approach to the challenge of planning and determining what clients should do with the next third of their lives, specifically targeting the often overlooked “logic” and “heart” issues that can show up as “hurdles” during the transition from a career of business. Paul Cronin been trained through the International Business Brokers Association (IBBA) to sell businesses, and does so through BayState Business Brokers in Needham, MA.   Using proven, proprietary methodology and a network of professional advisors, he provides peace-of-mind with easy to use transition planning strategies to help clients successfully answer the questions, “What next for my business?” and “What’s next or my life?” (That is how he earned the nickname – The What’s Next? Guy”)

Our Experience

Paul Cronin has been working with small business owners in some capacity since 1983. He has owned three businesses, as well working 25 years in a variety of manufacturing and distribution businesses. He has combined these many years of experience with a series of programs that are based on over 25 years of research and development by the Successful Transition Planing Institute.

We help clients:

Achieve clarity

Explore new opportunities

Find new meaning

Discover a new sense of purpose

What Our Clients Think

"Retirement can be a very exciting time but it can also be very stressful. You start retirement like a vacation, sleeping late, taking trips (daily or extended) and just filling your day. It doesn’t take long to realize that without a plan for retirement, your life can simply slide away. Participating in the program offered by Paul Cronin (The Platinum Years) on a Strategic Plan for Living an Exciting and Purposeful New Life provided me with a systemic approach for analyzing my life in retirement.

"It identified 9 lifestyles or compartments of my life and a tool to strategically identify opportunities to fulfill those lifestyles in retirement. I was able to identify options for each lifestyle, with pros and cons for each, so that by the completion of the program I not only had a plan to fulfill each lifestyle but also other options as possibilities. I ended the program feeling like I had a solid plan of action for retirement and a tool that I could use on an on-going basis to guide me as my life changes."

- R. Gordon

The Platinum Years
2022-04-04T14:42:10-04:00

- R. Gordon

"Retirement can be a very exciting time but it can also be very stressful. You start retirement like a vacation, sleeping late, taking trips (daily or extended) and just filling your day. It doesn’t take long to realize that without a plan for retirement, your life can simply slide away. Participating in the program offered by Paul Cronin (The Platinum Years) on a Strategic Plan for Living an Exciting and Purposeful New Life provided me with a systemic approach for analyzing my life in retirement. "It identified 9 lifestyles or compartments of my life and a tool to strategically identify opportunities to fulfill those lifestyles in retirement. I was able to identify options for each lifestyle, with pros and cons for each, so that by the completion of the program I not only had a plan to fulfill each lifestyle but also other options as possibilities. I ended the program feeling like I had a solid plan of action for retirement and a tool that I could use on an on-going basis to guide me as my life changes."

"Paul gave me the tools I needed to manage the transition from selling my business to what was next. It was invaluable to have someone who I could talk to about the personal challenges of the transition and give perspective from a place of experience."

– D. Begin

The Platinum Years
2022-04-04T14:49:24-04:00

– D. Begin

"Paul gave me the tools I needed to manage the transition from selling my business to what was next. It was invaluable to have someone who I could talk to about the personal challenges of the transition and give perspective from a place of experience."
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The Platinum Years