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About

Redefining What it Means to Leave Your Business

Your business transition is inevitable; planning for it is not.

The Platinum Years offers invaluable education about transition planning to business owners age 50+ at a crucial life stage

For most business owners, selling or transitioning their business is the reward for many years of hard work.  Paul Cronin, principal of The Platinum Years, sells businesses to help owners like you create a successful future.  Many business owners, including highly educated ones, often fail to plan effectively, due to limited thinking and uncharted territory. With the growing wave of baby boomers getting ready to leave their careers or companies, but not wanting to retire in the traditional sense, The Platinum Years Company is redefining what it means to leave your business and retire.

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Our Approach

The Platinum Years Company uses this cognitive approach to the challenge of planning and determining what clients should do with the next third of their lives, specifically targeting the often overlooked “logic” and “heart” issues that can show up as “hurdles” during the transition from a career of business. Paul Cronin been trained through the International Business Brokers Association (IBBA) to sell businesses, and does so through BayState Business Brokers in Needham, MA.   Using proven, proprietary methodology and a network of professional advisors, he provides peace-of-mind with easy to use transition planning strategies to help clients successfully answer the questions, “What next for my business?” and “What’s next or my life?” (That is how he earned the nickname – The What’s Next? Guy”)

Our Experience

Paul Cronin has been working with small business owners in some capacity since 1983. He has owned three businesses, as well working 25 years in a variety of manufacturing and distribution businesses. He has combined these many years of experience with a series of programs that are based on over 25 years of research and development by the Successful Transition Planing Institute.

We help clients:

Achieve clarity

Explore new opportunities

Find new meaning

Discover a new sense of purpose